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Event
We congratulate Grady-White on receiving this honor Year-After-Year.
MIAMI, FL: Grady-White’s unprecedented focus on c
ustomer satisfaction was once again recognized when the National Marine Manufacturers Association (NMMA) presented the company with the 2019 Marine Industry Customer Satisfaction Index (CSI) Award in the fiberglass outboard boat division. Since the award's inception 18 years ago, this award represents the 18th consecutive year that Grady-White has the marine industry's top honor for customer satisfaction.
To qualify for the award, a boat manufacturer must actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine between January 1, 2019 and December 31, 2019. Participating manufacturers must survey, through a third-party surveyor, new boat buyers during this period. For this reporting period, the program surveyed a total of 158,335 new boat buyers.
Awards were presented at the Miami International Boat Show, February 14, 2020 at the annual marine industry breakfast. Robert Newsome, senior vice president of strategy, engineering standards and membership for NMMA noted, “The 2019 CSI Award honorees have proven that dedication to their customers fosters brand loyalty and lifelong boat ownership, helping to maintain the integrity of the U.S. recreational boating industry.”